WHY IS IT SO HARD FOR MODERATE MUSLIMS TO SPEAK OUT AGAINST ISIS?

Graeme Wood is a contributing editor at The Atlantic, who has written a very in-depth, intelligent article entitled "What ISIS Really Wants."  I can't overemphasize, it IS a long read; however, you should take the time to read it all: you won't find better analysis anywhere.

Wood breaks his essay into five sections 1. Devotion, 2. Territory, 3. The Apocalypse, 4. The Fight and 5. Dissuasion, but I want to excerpt just a portion to focus on why its so hard for mainstream Muslims to speak out against ISIS.

In order to go there, we first need to establish a vocabulary. Here's a few terms we need to understand: